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For the best in lift and support, petite to plus, Allure's underwire bras are second to none.

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Fantasie Envisage Full Cup Side Support Bra

Fantasie

Envisage Full Cup Side Support Bra

$66.00

Elomi Charley Underwire Plunge Fashion Bra

Elomi

Charley Underwire Plunge Fashion Bra

$72.00

Natori Pure Luxe Seamless Bra

Natori

Pure Luxe Seamless Bra

$68.00

Chantelle Lucie Lace Comfort Full Coverage Unlined Bra

Chantelle

Lucie Lace Comfort Full Coverage Unlined Bra

$84.00

Panache Rosa Balconnet Bra

Panache

Rosa Balconnet Bra

$87.00

Elomi Brianna Underwire Fashion Plunge Bra

Elomi

Brianna Underwire Fashion Plunge Bra

$69.00

Elomi Matilda Underwire Plunge Bra

Elomi

Matilda Underwire Plunge Bra

$72.00

Wacoal Visual Effects Minimizer Underwire Fashion Bra

Wacoal

Visual Effects Minimizer Underwire Fashion Bra

$72.00

Fantasie Portia Underwire Balconette Fashion Bra

Fantasie

Portia Underwire Balconette Fashion Bra

$88.00

Fantasie Reflect Side Support Fashion Bra

Fantasie

Reflect Side Support Fashion Bra

$64.00

Wacoal Comfortable Cool Underwire Bra

Wacoal

Comfortable Cool Underwire Bra

$74.00

Elomi Morgan Stretch Banded Underwire Fashion Bra

Elomi

Morgan Stretch Banded Underwire Fashion Bra

$72.00

Chantelle Everyday High-Support Sport Bra

Chantelle

Everyday High-Support Sport Bra

$88.00

Elomi Matilda Underwire Plunge Fashion Bra

Elomi

Matilda Underwire Plunge Fashion Bra

$70.00

Chantelle Norah Chic Flex Fit Unlined Underwire Bra

Chantelle

Norah Chic Flex Fit Unlined Underwire Bra

$84.00

Wacoal Visual Effects Minimizer Underwire Bra

Wacoal

Visual Effects Minimizer Underwire Bra

$72.00

Chantelle C Magnifique Fashion Seamless Unlined Underwire Minimizer

Chantelle

C Magnifique Fashion Seamless Unlined Underwire Minimizer

$78.00

Goddess Keira Fashion Banded Underwire Bra

Goddess

Keira Fashion Banded Underwire Bra

$52.00

Panache Allure Full Cup Fashion Underwire Bra

Panache

Allure Full Cup Fashion Underwire Bra

$71.00

Wacoal Basic Beauty Seamless Underwire Fashion Printed Bra

Wacoal

Basic Beauty Seamless Underwire Fashion Printed Bra

$60.00

Wacoal Basic Beauty Seamless Underwire Fashion Bra

Wacoal

Basic Beauty Seamless Underwire Fashion Bra

$55.00

Elomi Priya Underwire Plunge Bra

Elomi

Priya Underwire Plunge Bra

$74.00

Panache Serene Full Cup Underwire Bra

Panache

Serene Full Cup Underwire Bra

$74.00

Wacoal

High Profile Seamless Unlined Underwire Bra

$72.00

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Allure Intimate Apparel

Allure Intimate Apparel, located in WI, MN and TX, is a foundations and lingerie boutique carrying high quality bras with a strong focus on celebrating women of every shape, size, and age.

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