Take Care of Your Bra and It Can Last For Years...

In order to maximize the life of your intimates, it is typically best to hand wash them using a mild detergent such as Forever New, a granular that will rinse cleanly and preserve elasticity.
To do so, add a small amount of detergent to a basin of cool or lukewarm water. Swish around your delicates, let them soak for up to 45 minutes, and then rinse, again using only cool or lukewarm water. Gently wring out excess moisture and hang your items to dry or lay them flat. It’s typically best to hang your bras over a bar, between the cups, and not by the straps or band—hanging by those areas could cause stretching.

To wash your delicates, using a washing machine, first load them neatly into a mesh lingerie bag—close the bag, and wash it on your machine’s gentle or hand wash cycle using cold water and again, a small amount of detergent. Upon completion of the cycle, remove your items from the machine and hang or lay flat to dry. In order to preserve the elastics, it is very important to not put delicates in the dryer—the heat and agitation will break the fibers and structure down much faster.

At Allure, we believe that in order to get the best life out of your bras, it is best to not wear the same bra multiple days in a row—give them a day off between wearings, and launder about every third wear— or earlier if necessary.