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WASH IT RIGHT. WEAR IT FOREVER. forever new® Granular, the original and same first blend made since 1975, is made with premium quality ingredients, formulated to gently clean, brighten and promote longer life for all fine washables.
Free of | Bleach, Optical Brighteners, Dyes, Phosphates, Lanolin, Petroleum Products and Preservatives. |
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Ingredients | Sodium Carbonate ; Ethoxylated C12-16 alcohols; Sodium Silicate; Sodium Bicarbonate; Sodium Citrate; Tetrasodium EDTA; Sodium Polyacrylate; Forever New Fragrance (Proprietary) : Benzyl Benzonate, Cinnamyl Alcohol, Amyl Cinnamal . |
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For 20 years, Allure has represented nothing but quality and service.
National recognition
Allure has been voted America's best by Intima, a jury of the world's largest brands and designers.
On-time shipping
Most products ship within 24 hours.
Amazing support
During normal business hours, a person is always in reach.
Easy returns
Allure offers fast and easy exchanges & returns.
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